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Glowtiqa Paris
The Challenge
To build a premium skincare brand from absolute zero. This wasn't just a website job; we needed to create the entire identity, visual language, content strategy, and digital infrastructure to compete with established luxury players immediately upon launch.
The Solution
ZOMAXA handled everything. We developed a comprehensive visual system including consistent model usage and color psychology. We built a high-performance e-commerce website and established a content direction that balances clinical trust with aesthetic appeal.
Key Features
- Complete Identity: Branding, packaging, and visual language built from scratch.
- Visual System: Art direction for models and product photography.
- Content Strategy: Social media direction aligned with brand values.
Consistent visual direction over time